Top Beauty Retail Apps in the Netherlands: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail apps in the Netherlands demonstrated varied performance in terms of downloads and active user engagement. Data from Sensor Tower provides a detailed look at these trends.

Mein dm saw a noticeable increase in weekly downloads, peaking at about 7.9K in late January before tapering off to around 3.8K by the end of March. The app also experienced a rise in weekly active users, reaching a high of approximately 34.1K in late February.

Parfumerie Douglas had a steady download rate with a notable surge to 7.5K in mid-March. However, weekly active users showed a declining trend, decreasing from about 90.4K at the start of the quarter to 48.3K by March's end.

Etos experienced a gradual increase in downloads, reaching 5.5K in late March. The app maintained a strong user base, with active users peaking at approximately 61.3K in mid-March.

Rituals Home & Body Cosmetics showed fluctuating downloads, peaking at about 5K in late February. Active users initially decreased but rebounded to around 51.3K by mid-March.

Finally, ICI PARIS XL – Beauty experienced a decline in downloads, starting at 3.2K and dropping to just over 2K by the end of March. Active users also saw a decrease, with numbers falling to approximately 16K by the quarter's close.

For more detailed insights and data, visit Sensor Tower's platform.